Brawny Woman replaces iconic Brawny Man

(Courtesy: Georgia-Pacific)

ATLANTA (KXRM) — Paper towel company Brawny is commemorating Women’s History Month by replacing its iconic Brawny Man with the Brawny Woman.

The Brawny Woman is part of the #StrengthHasNoGender initiative, which was originally started by Georgia-Pacific, Brawny’s parent company.

brawnyThis is the initiative’s second year celebrating women in science, technology, engineering and mathematics.

Brawny Woman rolls are available in 8-roll packages all throughout March in Walmart stores nationwide.

Sales of the product will help fund a $75,000 donation to Girls Inc.’s SMART program, which encourages girls interested in STEM fields.

Click here to find Brawny Woman near you.