Boutique fitness studios have grown in popularity

(Photo: WKRN)

NASHVILLE, Tenn. (WKRN) – Because of all the New Year’s resolutions, the largest percentage of gym memberships are usually sold in January.

But lately there’s a shift in where people are working up a sweat. Boutique fitness studios are growing in popularity nationwide.

Studios like Pure Barre Barry’s Bootcamp are popping up everywhere. The reason? Many are bored with the traditional gym experience.

Boutique fitness studios offer a more personalized, focused workout.

The 4:30 p.m. class at Title Boxing in Green Hills was packed Monday afternoon.

Ken “Coach Ken” Thompson is a trainer/coach at Title Boxing Green Hills.

“This is a full body workout,” said Thompson. “I want people to get in here, get in shape, sweat out all the bad habits. And once they leave, they feel great.”

Sheeva Rouhani-Fard co-owns the Green Hills Title Boxing gym. She said people are more motivated to exercise when they’re doing it as a group, not alone.

“I think it goes back to the whole ‘community’ thing, the friend thing, the staying accountable,” Rouhani-Fard. “It’s hard to go to a gym by yourself and try to get the results on your own.”

Boutique fitness is a growing trend, regardless of the higher price. Some studios charge upwards of $20 per class.