Music City Bowl, New Year’s in Nashville to bring in over $35M

(Photo: WKRN)
(Photo: WKRN)

NASHVILLE, Tenn. (WKRN) – Nashville is starting off 2017 with a bang. Visitors stuck around Music City Sunday night for the holiday– and businesses continued to rake it in.

“I was expecting it to be rather slow today, but we’ve been consistently busy all day. If you were to take a normal Sunday, we would probably have eight or nine people here, but business right now, it,s wild. It’s almost like new year’s again,” Taylor Goodman, who works the door at Second Fiddle, told News 2.

Goodman says business started booming Thursday night with Music City Bowl fans.

The Nashville Convention and Visitors Corp. guestimates a $15 million impact in visitor spending around the game.

“Huge, huge weekend for sure,” said Goodman.

By Saturday night, hotels in town were booked at around 94 percent, according to the NCVC.

Keri Robbins came to Music City with a group of about 20 from Columbus, Ohio, to celebrate the new year.

“We come here on New Year’s Eve, every year,” she explained.

After seven years of packing Broadway, organizers moved their big bash away from the honky tonks and restaurants to the bicentennial mall, drawing around 100,000 people to the new spot.

“I thought business would slow down since they moved the big bash away, but it was not effected at all really. We were just as busy as usual,” said Goodman.

The move seemed to work, keeping crowds both in the heart of downtown and just north.

Early estimates in visitor spending around Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville are at $20 million.