MIAMI (AP) — More than three decades after the TV show “Reading Rainbow” first aired on PBS, the show’s longtime host, LeVar Burton, is now focusing his efforts to promote reading among children in the digital realm.
“Reading Rainbow” was produced for television from 1983 to 2006 and became an iPad app in 2012. But Burton credits a successful 2014 Kickstarter campaign as a key point in the show’s revival.
The more than 105,000 backers who pledged a total of $5.4 million through the crowd-funding site set a record at the time for the most individual contributors. Seth MacFarlane, the TV and movie writer-producer-actor whose credits include “Ted” and “Family Guy,” added another $1 million.
The Reading Rainbow Skybrary is a subscription service that includes an interactive library of 1,000 digital books and 250 video field trips.