Frye opens in the Gulch as Nashville continues to attract iconic brands

Photo: WKRN

NASHVILLE, Tenn. (WKRN) – Nashville is growing rapidly, and that means new, iconic, national brands are opening stores in the area.

Frye is the newest footwear and accessory addition in the Gulch.

Purses, scarves, belts and boots can all be found at the trendy store while some of the featured styles have been around since 1863.

Frye drew inspiration for footwear from everyday heroes over the decades.

Photo: WKRN
Photo: WKRN

Mary Seng runs the fashion blog Happily Grey here in Nashville and loves the brand.

“If you’re 12, you wear them, if you’re 50, you wear them. They’re season less and they’re timeless. Very classic,” she explained.

Seng took News 2 on a tour of the new 3,000-square-foot store in the Gulch.

“It’s so pretty, it’s so clean, I love all of the natural light, and they’ve showcased the boots beautifully. They also have Nashville’s exclusive retail accessory collection here. They’ve got ponchos and scarves, and little accessories to go with the boots that I think will have a unique point for a Nashville store to have.”

The store focuses on old meets new and Seng says the latest Frye boot collection is something special.

“They’ve still stayed true to their brand. The modern icons collection is really sleek and clean. It’s refined. It’s personally my favorite, and I’m so excited about it,” she said.

The Nashville store recognizes the rich, musical history of the city with a performance stage as the centerpiece.

They’ll host regular live performances by emerging and established local musicians.

“I think it’s so on brand for Nashville,” Seng said. “Nashville is known for western and music, and the deep heritage roots that Frye encompasses is so on point for Nashville. I think the response it’s going to get is going to be incredible. it feels like a very at home brand for the locals here.”

Frye is open Monday to Thursday 10 a.m. to 9 p.m., Friday and Saturday 10 a.m. to 10 p.m. and Sunday 11 a.m. to 7 p.m.

You can follow them on Twitter and Instagram @thefryecompany.