COLUMBUS, Ohio (WCMH) — The CEO of AMC Theatres says his company is considering loosening its ban on texting during movies.
In an interview with Variety Magazine, AMC CEO Adam Aron said his company is looking for ways to reshape the movie-going experience so that millennials go to movie theaters as often as baby boomers did before them.
When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
Aron told the magazine they need to find a way to do it that doesn’t disturb existing audiences. Options include texting sections in auditoriums or making specific auditoriums more texting friendly.
Since the article was published Wednesday, Aron has been subjected to social media outrage on the subject.
Aron took to Twitter early Thursday morning to clarify his statements.
AMC is the second largest theater chain in the country and is poised to become the largest after acquiring Carmike Cinemas.