Tenn. tourism campaign sees results

Downtown Nashville Generic
(Photo: WKRN)

NASHVILLE, Tenn. (WKRN) – The “Soundtrack of America, Made in Tennessee” brand campaign is bringing Tennessee 18 tax dollars for every $1 spent on advertising, according to officials.

Governor Bill Haslam and Commissioner Kevin Triplett of the Tennessee Department of Tourist Development announced the findings Wednesday morning.

The campaign was launched 18 months ago.

The study also revealed visitors spent an average of $229 for every dollar invested in the campaign.

“This is great news, not only for our tourism industry but for all Tennesseans,” Haslam said. “An 18-to-1 return on investment is pretty impressive no matter what kind of business you’re in, but when you consider that the national average is only half that, it has an even bigger impact. We are blessed in Tennessee to have an abundance of incredible attractions – our music, our history, our beautiful landscapes and family destinations, and I want to thank our tourism and hospitality industry for their hard work to attract so many people and so much investment from around the world to Tennessee.

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