NASHVILLE, Tenn. (WKRN) — For so many women, happiness is just finding the right pair of jeans. One mother-daughter duo says they have found that happiness.
Beija-Flor, which is Portuguese for hummingbird, was started 10 years ago by Emilie Whittaker and her mom Kathy.
While living in Brazil, they noticed the difference in Brazilian denim and decided the fabric was the answer for women of all ages.
“Its life changing, if you have never been able to find good jeans, this jean can change your life,” said Director of Retail Amy Vanderwerff.
“Brazilian cotton is very amazing, there are a lot of nutrients in the soil in South America and it just has a very good blend of cotton and their denim they use different cotton and polyester blend. It just has very good stretch and it’s very stretchy, it’s just truly amazing denim that we don’t get often in the United States.”
The jeans come in four different styles: the Jennifer, which is the original; the Kelly; the Audrey; and the Nicole.
“Nicole jean, which is our butt lifter jean, that one’s kind of the famous one that has gotten a lot of press, but they all are amazing and they all fit very well,” said Vanderwerff.
They’re not cheap at $168 a pair, but Vanderwerff said they should be looked at as a feel-good investment.
“They last forever, wonderful quality. If you have any struggles, feeling like your jeans can’t fit at the waist, or feeling like you can’t fit in the thighs, all of the different dilemma’s you have with jeans, we feel like we can solve them all.”
Nashville is Beija-Flor’s second location. It’s open from Monday through Saturday from 10 a.m. to 6 p.m. in Edgehill Village at 1201 Villa Place in Nashville.