NASHVILLE, Tenn. (WKRN) — In business, the one thing you want to be is resilient, not brittle.
But News 2 Anchor Dawn Davenport met John Spalding of Brittle Brothers, whose business is booming even if it’s totally nuts.
Southern traditions often begin with sweet ingredients, as was the tradition in Spalding’s home.
“I’ve been told that my mother’s mother is where it all began. And what we did was, every Christmas out would come the marble slab. That signified that Christmas season had begun, peanut brittle was made,” he said.
Their brittle is well loved, but why is it so much better?
“The number one reason that my brittle is better than anybody else’s is the number of nuts I put in it, so the first thing large corporations do is they start taking the nuts out to make more money. So its ‘brittle, brittle, brittle, brittle, hey I found a peanut here in the corner.’ We reverse that. I started putting more nuts and more nuts and more nuts into it,” he said.
Now a small group of workers make John‘s Brittle Brothers Brittle for a growing brittle-loving public.
Like many startups, Spalding’s part-time hobby has become a quickly expanding business.
It’s all handmade, stirred by hand, poured by hand, and added by hand.
“We were asked to do the Country Music Awards, the Academy Awards, the Grammy Awards, The Latin Grammy Awards, Justin Timberlake’s birthday party bags,” he said.
How could things get any better?
“We just launched bacon brittle this week, so all bets are off,” said Spalding.
Anchor Dawn Davenport will have a full report on News 2 at 5 p.m. Stay with wkrn.com for updates.