NASHVILLE, Tenn. (AP) – Tennessee has spent $46,000 for the design of a new logo featuring the white letters TN on colors patterned on the state flag.
The state hired advertising and marketing company GS&F to design the new logo.
A spokesman for Governor Bill Haslam said the new logo was needed to give the state a more unified look on signs and letterhead.
The governor’s office said the new logo will be gradually introduced as current stationary runs out.
The new state branding followed a decision by the Tennessee Department of Transportation to replace a green-themed symbol introduced by Haslam’s Democratic predecessor Phil Bredesen. The department in 2011 introduced a new logo featuring the TDOT acronym on a red field the shape of the state.