New Year’s resolutions help businesses boom for short time

YMCA Gym - Workout, Fitness

NASHVILLE, Tenn. (WKRN) – Did you make a New Year’s resolution? This is the time of year where some businesses boom, thanks to your New Year’s goals.

Fitness instructor Mary Evelyn Henderson has taught fitness classes for about 15 years.

She says at the start of the New Year, class attendance increases about 20 percent and new memberships spike.

YMCA Gym - Workout, Fitness
Gyms see a spike in attendance and memberships at the start of the new year.

“People are looking at trying to attack that lifestyle change and they are not sure which direction they need to go accomplish that,” said Henderson.

The fitness industry makes a big profit from your New Year’s resolution.

According to a survey released this week, nearly half of people polled say health and fitness is the most important area of improvement for the coming year.

Exercise and diet was also listed as the top New Year’s resolutions that people said they would most likely keep this year, along with managing money better and spending more time with family and friends.

“People realize that every day is a new day. However, the beginning of the New Year is a starting point for everybody and they just want to make a change,” said Nashville resident L’Tanya Bell.

“The New Year comes around, they think of a resolution and they think, ‘Oh my gosh, what did I just eat?’ So at the beginning, you see a lot of people at the gym trying to lose weight from the holidays,” said Aaron Yang, who was working out at the YMCA in Green Hills.

While the New Year gives some businesses a start of the year boost, Henderson says the interest is temporary.

“How long does that last? Usually until around Valentine’s Day. That makes us very sad because people lose their love for us at that given time,” said Henderson.

In the meantime, the fitness surge is giving the job market a lift. There is extra staff on hand to help handle the crowd.

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