New look for ‘Charlie and the Chocolate Factory’ raises brows

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NASHVILLE, Tenn. (WKRN) – To celebrate the 50th anniversary of Roald Dahl’s classic book, “Charlie and the Chocolate Factory,” Penguin Books has released a new cover redesign.

According to Penguin Book’s Facebook page, the cover primarily featuring a mannequin-like girl, “the new image looks at the children at the center of the story and highlights the way Roald Dahl’s writing manages to embrace both the light and the dark aspects of life.”

The new re-design of the cover, however, is creating a stir among readers, with many calling it “creepy.”

“Where’s Charlie, Mr. Wonka, or some aspect of the factory? It doesn’t get to the essence of the story. This looks like an escapee from some weird children’s beauty pageant. Even a picture of a melting chocolate bar would be far better,” one Facebook user wrote.

Another added, “Absolutely misleading. I wouldn’t buy a book with a cover like this for my child. It is a timeless classic and Penguin has ruined it.”

Dahl’s classic book was first published in 1964 and has since been made into a movie twice, first in 1971 and most recently in 2005.

Dahl also wrote the popular children’s book “James and the Giant Peach” and “Matilda.”

The new cover will be available for purchase in September.

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