Nashville’s 4th of July firework celebration generates $7M

(Photo: WKRN)

The numbers are in on how Nashville’s “Let Freedom Sing” July Fourth celebration fared.

The Nashville Convention Visitors Corporation says the big party generated more than $7 million in direct visitor spending.

“The numbers were astounding. So many people came out and I think it was the perfect storm with Friday night, great weather, lots of publicity on a wonderful fireworks show. So it just really brought out the visitors and the locals,” Deana Ivey Chief Marketing Officer with NCVC told Nashville’s News 2.

Police estimated well over 280,000 people attended the free event featuring one of the nation’s top-rated fireworks displays.

The NCVC believes it is the largest one-day event in Tennessee’s history.

“It’s so good for the community because when these visitors come in, they don’t stay just for the event, they stay three or four nights. They go to the attractions, they go to the restaurant all those days, they spend a lot of money in the community and it’s just very rewarding for the city,” explained Ivey.

Tourism officials added this 4th of July holiday marked the highest number of hotel rooms sold on that day in the city’s history.


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