Country singer John Rich launches new merchandise line

(Photo: WKRN)

Country singer John Rich has launched a new merchandise line.

The line, Redneck Riviera, includes tank tops, shirts and headgear for men and women. Accessories including koozies, drink ware and decals are also available.

A youth line will available online in the near future.

Rich said Redneck Riviera refers to a carefree beach lifestyle that he calls a state of mind that can be found from coast-to-coast.

For more information, visit

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