Country singer John Rich has launched a new merchandise line.
The line, Redneck Riviera, includes tank tops, shirts and headgear for men and women. Accessories including koozies, drink ware and decals are also available.
A youth line will available online in the near future.
Rich said Redneck Riviera refers to a carefree beach lifestyle that he calls a state of mind that can be found from coast-to-coast.
For more information, visit RedneckRiviera.com.