Music City tourists influenced by TV show ‘Nashville’

Music City tourists influenced by TV show 'Nashville' (Image 1)

A recent survey found that 43 percent of surveyed Nashville tourists were influenced to visit the city after watching the television show “Nashville.”

A total of 426 tourists were surveyed by the Nashville Convention & Visitors Corp to determine the impact the series has had on the city's tourism.

Tourists were surveyed at the Bridgestone Arena Visitor Information Center, the Ryman Auditorium and the Courtyard by Marriott Downtown Thursday through Friday in November and early December.

Out of those surveyed, 55 percent had seen the show and 58 percent were first-time visitors to the city.

“Nashville” made its debut on ABC in 2012 attracting nearly 9 million viewers. The series has been nominated for multiple awards, including Best Actress and Best Supporting Actress at the 70th Golden Globe Awards and Outstanding Lead Actress in a Drama Series at the Primetime Emmy Awards.

The Bluebird Café is one of many Nashville locations that have grown in popularity since the show's creation.

Visitors that have seen the show spent, on average, 23 percent more on their trip, stayed longer and brought more people than those who have not seen the series.
After touring the city, 45 percent of the out-of-towners said they were very likely to come back.

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