2012 sales rise for bourbon, Tennessee whiskey

2012 sales rise for bourbon, Tennessee whiskey (Image 1)
2012 sales rise for bourbon, Tennessee whiskey (Image 1)

Associated Press

LOUISVILLE, Ky. (AP) – Bourbon and Tennessee whiskey had another sales spike in 2012, led by pricier premium brands.

Figures released Wednesday by the Distilled Spirits Council show bourbon and Tennessee whiskey sales from producers or suppliers to wholesalers rose 5.2% to 16.9 million cases last year. Revenue increased 7.3% to $2.2 billion.

In another sign of the category's strength, the council says 46 new bourbons were introduced.

Revenue from super-premium brands rose 14.4% last year, while premium brand revenues went up 9.4%.

The Kentucky Distillers' Association says the Bluegrass state produces 95% of the world's bourbon supply. There are more bourbon barrels aging in Kentucky than there are people living in the state.

Jack Daniel's, produced in Lynchburg, Tenn., is the dominant brand in the Tennessee whiskey category.

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