O'Charley's on Wednesday unveiled its new look at the company's restaurant in Franklin.
It is the first among the company's 213 restaurants nationwide to undergo a full reimagination of the classic, casual dining experience the Nashville-based restaurant chain has been serving the American dining public since 1971.
The new look includes refurbished store interiors and exteriors, a new brand mark and new menu.
“We have worked tirelessly to update this classic brand, bringing O'Charley's into the 21st century with a modern, open and inviting spirit that remains true to the people, southern hospitality, and ideals that have made O'Charley's an American institution,” said Hazem Ouf, president and CEO of American Blue Ribbon Holdings, who acquired the restaurant chain in May of 2012.
Guests will find a more expansive floor plan inside the new O'Charley's as walls have been removed to clear lines of sight as well as expose the bar area.
More booths will enhance patrons' comfort and more flexible floor space will accommodate larger parties.
Each updated O'Charley's also will feature a signature O-shaped booth by the entrance.
The updated O'Charley's menu introduces unique takes on items such as Crispy Pickle Chips, Honey Drizzled Southern Fried Chicken and Homestyle Pot Roast Dinner.
It will also offer signature pies such as Double-Crust Peach, Southern Pecan, French Silk, Country Apple and Ooey Gooey Caramel.
“The restaurant business is very competitive and the consumer is going to vote with their dollars,” said Ouf.
The revitalization and reimaging plan will be rolled out early 2013 with plans to touch the entire company over the next 24 to 36 months.
Currently there are 230 O'Charley's restaurants across the country, including more than 40 in Tennessee.