NASHVILLE, Tenn. – A new Tennessee law now allows wine and liquor stores to give taste tests to customers before making purchases.
Governor Bill Haslam signed the bill into law last week.
Prior to the law, tastings had to be held in a restaurant or bar, and the wine store owner had to apply to the Alcoholic Beverage Commission for a permit two weeks in advance.
“This will be a lot less cumbersome; we're still going to have tastings in restaurant but this will be a lot more streamline for customers,” Village Wines Owner Hoyt Hill told Nashville's News 2.
Hoyt said it's more than just sales; it's a chance to teach others about wine.
“You know, for me, I think wine tastings and wine stores—its all about education,” Hoyt said. “It gives you that opportunity to try the wine yourself rather than buying wine based on what is says on the back of the label, which is just another form of advertising.”
Not only will the new law allow customers to make better informed decisions, retailers said they will be able to suggest wines to buyers they may be reluctant to try.
Customers Nashville's News 2 spoke with said they are pleased with the new law.
“I think it's great that you can sample the wine before you buy it,” Nick Kupcewicz said.
Will Westerfield agrees.
“I don't know much about wine but if I were able to try it, I might like something else I haven't tried before,” Westerfield said.
Tennessee is the 35th state to allow tastings in liquor and wine stores.