NASHVILLE, Tenn. – Country quartet Little Big Town spoke to students at Belmont University Monday night during the official launch of the Country Music Association's new, education-based, national college initiative called CMA EDU.
The program is designed to reach and engage undergraduate college students with a hands-on opportunity to enhance their skills in marketing and promotion.
“CMA EDU is going to provide students an up-close look at the business they aren't going to get anywhere else,” CMA Board member and Little Big Town member Karen Fairchild said, “…We are thrilled to be a part of the inaugural program.”
With the support of the CMA and country music community, students will gain networking opportunities, unique educational experiences, and leadership training all while promoting the country music genre.
The program will also serve as an opportunity for CMA to partner with the music industry community on different levels in an effort to engage and grow its fan base.
“CMA is excited to be making history by launching this new initiative that will bring the Power of Country to campuses across the nation,” said Sarah McGrady, CMA Senior Coordinator of Partner Programs, who spearheaded the project.
She added, “By educating the students about the music industry, and giving them hands-on opportunities, CMA is insuring the success of the genre for years to come.”
Belmont University was chosen to host the pilot program for CMA EDU and currently boasts more than 115 members.
The program will expand to other university campuses with active music industry programs in Nashville with future plans to reach undergraduate students across the county this fall.
CMA said it has already received interest from schools in Alabama, Ohio, Tennessee and Virginia.
The students enrolled in CMA EDU commit to holding monthly meetings and work closely with CMA and members of the Country Music community to develop workshops, panels, networking opportunities and leadership training.
CMA EDU members will also have the opportunity to volunteer at country music events like the CMA Music Festival and CMA Awards.
Read more at CMAWorld.com.