MANCHESTER, Tenn. – Valentine's Day is like the Super Bowl for the chocolate business and it's no different at Russell Stover in Coffee County.
Last year, Americans spent $1.2 billion on candy and 70% of that candy was chocolate.
The Russell Stover store located in Manchester, southeast of Nashville, makes and packages many different treats for Valentine's Day and throughout the year.
“Valentine's Day weekend is our busiest time of the year,” Manchester Store Manager Kain Smith told Nashville's News 2. “We do more business on that weekend than some weeks during the year.”
More than 50% of heart-shaped boxes sold on Valentine's Day come from the 88-year old chocolate maker.
In fact, the heart-shaped box originated at Russell Stover and it remains the company's No. 1 seller.
Another sweet treat from the candy maker are chocolate covered strawberries.
Candy makers can make them look like tuxedos or classically dip them in milk, dark or white chocolate.
The Manchester store will make as many as 500 chocolate-covered strawberries for Monday, according to Smith.
He continued, “Flowers die two or three days after you receive them. A good-sized box of candy lasts as long as you want it to last.”
Though for many, that not may be too long, the chocolates will remain a staple for many Valentine's Days to come.
You can find Russell Stover chocolates at nearby convenience stores such as Walgreens or CVS, at Target stores or their store in Manchester.
The Manchester store will be open until 9 p.m. on Valentine's Day for last minute shoppers.