AT&T launches anti-texting while driving campaign

AT&T launches anti-texting while driving campaign (Image 1)

NASHVILLE, Tenn. – A new ad campaign by AT&T is aiming to stop drivers from texting while driving.

The phone company launched an ant-texting and driving campaign, with a public service announcement and new packaging to try and prevent drivers from focusing on their phones when they're behind the wheel.

“It can wait. That text, ‘how important is that?'” a woman in the PSA asks.  “Is it really worth the risk of sending an update, updating a status on Facebook, sending a text?  You should be paying attention to the road.”

The video features real families and real stories.

“This is the unfinished text my son was typing when he drove off the road and died of a massive skull fracture,” a voice in the video said. “No text worth dying over.”

Texting while driving is illegal in Tennessee.  Violators face a fine of up to $50.

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